Winter Walk for the Wild 2005

Companies, craftspeople, and small businesses dealing in high quality products for wilderness travelers and nauralists are very well served by the publicity generated by the Winterwalk projects. The Conover's have exacting standards and will only promote that which they can endorse whole-heartedly and without reservation. All serious inquiries are welcome. State, National, and International conservation organizations and other non-profits are likewise well served in reciprocity for funding and in-kind services.

The Winterwalk project is a perfect showcase for products or services. It enjoys publicity in advance of the month-ling trip; exposure also escalates exponentially while the trip progresses; and an extended shelf-life exists after the trip as the web-site is retained, and followup slide lectures and other presentations take place.

In 2006, the concluding ceremonies upon arrival in Greeenville promise to be much bigger than the send-off there in 2005. Not only does the media attention build during the month on the trail, but the town of Greenville is central, accessible, and local lodging, restaurants, and suppliers can more than handle a sudden crowd there for the festivities.

The whole Winterwalk project is non-competitive and non-controversial. By being celebratory in tone and temperment it has infinite appeal and room to provide publicity. Every effort will be made to keep overlap to a minimum in product placement, sponsorships, and in-kind services to maximize stand-alone visibility for each contributor.

Reciprocity Points


POTENTIAL EQUIPMENT SPONSORS
Companies, craftspeople, and small businesses dealing in high quality products for wilderness travelers and nauralists are very well served by the publicity generated by the Winterwalk projects. The Conover's have exacting standards and will only promote that which they can endorse whole-heartedly and without reservation. All serious inquiries are welcome. State, National, and International conservation organizations and other non-profits are likewise well served in reciprocity for funding and in-kind services. The Winterwalk project is a perfect showcase for products or services. It enjoys publicity in advance of the month-ling trip; exposure also escalates exponentially while the trip progresses; and an extended shelf-life exists after the trip as the web-site is retained, and followup slide lectures and other presentations take place. In 2006, the concluding ceremonies upon arrival in Greeenville promise to be much bigger than the send-off there in 2005. Not only does the media attention build during the month on the trail, but the town of Greenville is central, accessible, and local lodging, restaurants, and suppliers can more than handle a sudden crowd there for the festivities. The whole Winterwalk project is non-competitive and non-controversial. By being celebratory in tone and temperment it has infinite appeal and room to provide publicity. Every effort will be made to keep overlap to a minimum in product placement, sponsorships, and in-kind services to maximize stand-alone visibility for each contributor. Reciprocity Points
Logo and link displayed on Sponsorship Page of Winterwalk website. Sew-on logos and small banners affixed to "piggy-back duffles" on top of toboggans. Clearly visible in all media and still photography, and to the public. Promotional slide following Title slide in North Woods Ways lecture series for major sponsors. (10 or 20 presentations per year, audiences ranging from 30 to 800, with an average of 60 to 80). Product exposure to nearly 100 North Woods Ways trip guests annually. Continuous "natural" exposure in use, (clothing being worn, optical equipment slung for easy access, etc.) and product placement via photography and film/tape images. Special projects such as major expeditions, and the Winterwalk outreach programs list sponsors in the North Woods Ways brochures which has a highly targeted mailing list of 2,400, with an additional 500 distributed at lectures, symposiums, and fairs.
The Conovers currently serve as testers in R&D for: L.L. Bean, Inc.; Empire Canvas; and Four Dog Stove. Over the past 25 years they have engaged in reciprocating publicity/promotion for donations and discounts for: Fantastic Foods, American Harvest, Valmet Firearms, Swarovski Optik, Ullfrotte Original, Gransfors Bruks, Black River Sleds, Steger Mukluks, L.L. Bean, Empire Canvas, Four Dog Stove, Superior Pack, Alder Stream Canvas, and Packard Wood Products. In addition to the durable goods in the form of equipment, clothing, optical gear, food, and food processing; Winterwalk also benefits greatly from technological goods and services to support the outreach component. There is unlimited room here for computer, satellite communication, battery and recharging systems, cartography, land-sat imagery, and system packages. Please contact Winterwalk with any proposals if reciprocity potentital looks favorable.
Alexandra and Garrett Conover Northwoods Ways 2293 Elliottsville Road Willimantic, ME 04443 (207)997-3723 Patrick Myers - Webmaster Admin@Winterwalk2006.org
TOP HOME